Adidas Football x Lionel Messi
my role
A large scale watercolour artwork created for Adidas and installed at the Oxford Street flagship store ahead of the 2026 World Cup.
The artwork was painted across 12 individual sheets of Arches watercolour paper before being digitally constructed for large format print and installation.
Developed from the initial hand painted artwork through to the final production artwork, combining traditional illustration with digital processes to create a piece designed specifically for the space.
12 hand painted individual works, digitally constructed for installation at Adidas Oxford Street, London.
testimonial
Alfie was great to work with on this project. He understood the brief quickly and brought a really nice personal touch to the artwork, which worked perfectly in the space.
He was easy to communicate with, took feedback really well and always turned things around quickly. Despite the rapid turnaround time on the project Alfie made sure quality and workmanship were never compromised. The finished piece looked fantastic and made a really strong addition to the installation.
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project highlights
